Developing a product marketing strategy for mobile apps
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Julie (Barbezat) Osborn Julie (Barbezat) Osborn
Posted Mar 11, 2020 24 min read
Developing a product marketing strategy for mobile apps

Over the past year, I've been working on developing a product marketing strategy for Etsy's mobile app, and I'm going to share a few lessons I learnt along the way. Hopefully, it will be useful to anyone creating an app marketing strategy from scratch, or anyone thinking about growth in general.

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