Founder of DemandLoops, Kaylee Edmondson, joins the conversation to share her experiences helping B2B SaaS companies build and optimize their growth engines. From surprising challenges in client management to the importance of proof points in marketing, Kaylee keeps it candid and insightful.

Key discussion points:

The unexpected crossroads of scaling solo
After a year running her business, Kaylee reflects on the decision between staying a one-person show or experimenting with scaling. She shares the highs and challenges of capacity constraints and the mindset shifts required for growth.

Customer proof points as the foundation of content
Kaylee emphasizes the critical role of proof points in a demand gen strategy. From shaping LinkedIn ad campaigns to fueling thought leadership, she breaks down why listening to the voice of the customer is non-negotiable.

Lessons learned from client dynamics
Transitioning from in-house roles to running an agency, Kaylee opens up about mastering client relationships, the discomfort of tough conversations, and finding joy in collaborative engagements.