UserEvidence

UserEvidence

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The Friday Concentrate #38: The Super Scrappy Event Playbook
The Friday Concentrate #38: The Super Scrappy Event Playbook
Oct 11, 2024
Article
AudiencePlus Claimed AudiencePlus
The Friday Concentrate #39: My favorite part of Content Marketing? The Pirates.
The Friday Concentrate #39: My favorite part of Content Marketing? The Pirates.
Nov 01, 2024
Article
AudiencePlus Claimed AudiencePlus
The Friday Concentrate #41: Pattern Disruption
The Friday Concentrate #41: Pattern Disruption
Nov 15, 2024
Article
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Proving Marketing's Impact Is More Than Justifying Spend
Proving Marketing's Impact Is More Than Justifying Spend
Oct 02, 2024
Podcast Episode
AudiencePlus Claimed AudiencePlus
The Friday Concentrate #37: Default Dead
The Friday Concentrate #37: Default Dead
Sep 27, 2024
Article
UserEvidence UserEvidence
The Customer Evidence Gap: Why Your Buyers Aren't Convinced-And How To Win Them Over
Unlocked
The Customer Evidence Gap: Why Your Buyers Aren't Convinced-And How To Win Them Over
Sep 09, 2024
Report
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Don't confuse demand creation with brand awareness
Don't confuse demand creation with brand awareness
Sep 04, 2024
Podcast Episode
UserEvidence UserEvidence
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Measuring the ROI of events
Measuring the ROI of events
Oct 05, 2024
Video
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The art of setting strategic goals
The art of setting strategic goals
Oct 04, 2024
Video
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The power of brand
The power of brand
Sep 09, 2024
Video

Latest Content

UserEvidence UserEvidence
Dave Gerhardt's BEST ADVICE for marketers on the job hunt
Dave Gerhardt's BEST ADVICE for marketers on the job hunt
Feb 25, 2025
Video
UserEvidence UserEvidence
NOBODY CARES how you achieved the goal
NOBODY CARES how you achieved the goal
Feb 25, 2025
Video
UserEvidence UserEvidence
This is how most marketing leaders FAIL
This is how most marketing leaders FAIL
Feb 25, 2025
Video
UserEvidence UserEvidence
Why EVERY B2B platform should have an interactive demo
Why EVERY B2B platform should have an interactive demo
Feb 25, 2025
Video
UserEvidence UserEvidence
The crucial piece of building buyer trust | The Proof Point
The crucial piece of building buyer trust | The Proof Point
Feb 25, 2025
Video
UserEvidence UserEvidence
Are you READY to lead marketing at a startup?
Are you READY to lead marketing at a startup?
Feb 25, 2025
Video
UserEvidence UserEvidence
Say "NO" to your CEO (without getting fired) with Natalie Marcotullio @ Navattic
Say "NO" to your CEO (without getting fired) with Natalie Marcotullio @ Navattic
Feb 25, 2025
Video
UserEvidence UserEvidence
🤢 The WORST type of LinkedIn post
🤢 The WORST type of LinkedIn post
Feb 25, 2025
Video
UserEvidence UserEvidence
This is THE framework for saying "no" to your CEO
This is THE framework for saying "no" to your CEO
Feb 25, 2025
Video
UserEvidence UserEvidence
How do you measure the success of marketing experiments? with Pranav Piyush @ Paramark
How do you measure the success of marketing experiments? with Pranav Piyush @ Paramark
Feb 25, 2025
Video

Articles

80
Who the Heck Owns Customer Evidence? (If You Can't Answer This In Your Org...Give This A Read)
Who the Heck Owns Customer Evidence? (If You Can't Answer This In Your Org...Give This A Read)
Need More Customer Evidence But Don't Know Where To Start? We've Got Your Playbook.
Need More Customer Evidence But Don't Know Where To Start? We've Got Your Playbook.
Why Every Product Marketer Needs a Charter (and How I Built Mine at UserEvidence)
Why Every Product Marketer Needs a Charter (and How I Built Mine at UserEvidence)
What To Do When Your Customers Won't Go On The Record
What To Do When Your Customers Won't Go On The Record
How to Build Trust With the Most Skeptical B2B Buyers
How to Build Trust With the Most Skeptical B2B Buyers
Bitly's Formula for Measuring The Impact of Customer Marketing
Bitly's Formula for Measuring The Impact of Customer Marketing
How We Created Our Original Research Report (That Got 700 Downloads in 30 Days)
How We Created Our Original Research Report (That Got 700 Downloads in 30 Days)
4 Impactful Things You Can Do While That Case Study Is Stalled
4 Impactful Things You Can Do While That Case Study Is Stalled
How to Make Sure Your Hard-Won Customer Evidence Gets Used
How to Make Sure Your Hard-Won Customer Evidence Gets Used
How To Build an Advocacy Program That Actually Accelerates Deals
How To Build an Advocacy Program That Actually Accelerates Deals
5 Tips from Customer Marketing Leaders at Gong, Tipalti, and Trellix on Creating Major Impact
5 Tips from Customer Marketing Leaders at Gong, Tipalti, and Trellix on Creating Major Impact
Steal Our Playbook: How Our Sales Team Uses UserEvidence To Boost Win Rates
Steal Our Playbook: How Our Sales Team Uses UserEvidence To Boost Win Rates
The Friday Concentrate #41: Pattern Disruption
The Friday Concentrate #41: Pattern Disruption
How Many Of These Common Survey Mistakes Are You Making?
How Many Of These Common Survey Mistakes Are You Making?
Your ROI Isn't Effective Anymore (Here's What You Can Do About It)
Your ROI Isn't Effective Anymore (Here's What You Can Do About It)
The Friday Concentrate #39: My favorite part of Content Marketing? The Pirates.
The Friday Concentrate #39: My favorite part of Content Marketing? The Pirates.
Introducing Share: Deploy Customer Evidence to Your GTM Teams
Introducing Share: Deploy Customer Evidence to Your GTM Teams
The Consumer Trust Problem Is So Bad That The Government Is Getting Involved
The Consumer Trust Problem Is So Bad That The Government Is Getting Involved
The #1 Reason B2B Deals Are Stalling
The #1 Reason B2B Deals Are Stalling
What Customer Obsession Is (And What It Isn't) with Jill Rowley
What Customer Obsession Is (And What It Isn't) with Jill Rowley
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Case Studies

2

eBooks

1

Podcast Episodes

49
Which Channels Should I Prioritize This Year?
Which Channels Should I Prioritize This Year?
We're Forgetting This Crucial Piece of Building Buyer Trust
We're Forgetting This Crucial Piece of Building Buyer Trust
EPISODE 23 What's the Real Impact of Original Research?
EPISODE 23 What's the Real Impact of Original Research?
EPISODE 24 The Best Way To Beat Out Buyer Skepticism
EPISODE 24 The Best Way To Beat Out Buyer Skepticism
Finding Customer Evidence In Unexpected Places with Kaylee Edmondson, Founder @ DemandLoops
Finding Customer Evidence In Unexpected Places with Kaylee Edmondson, Founder @ DemandLoops
Does a B2B podcast actually work? | The Proof Point
Does a B2B podcast actually work? | The Proof Point
What effective content distribution actually looks like with Ross Simmonds @ Foundation
What effective content distribution actually looks like with Ross Simmonds @ Foundation
Our Downloads Plateaued...What's Next?
Our Downloads Plateaued...What's Next?
When Does AI Hurt Your SDRs?
When Does AI Hurt Your SDRs?
Is a Major Product Pivot Death for a Brand?
Is a Major Product Pivot Death for a Brand?
The brand crisis that's lengthening your sales cycle
The brand crisis that's lengthening your sales cycle
The Brand Crisis That's Lengthening Your Sales Cycle
The Brand Crisis That's Lengthening Your Sales Cycle
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What growth marketing ACTUALLY is with Head of Growth @ Wonder Victoria Sakal
What growth marketing ACTUALLY is with Head of Growth @ Wonder Victoria Sakal
Turning customer evidence into a solid GTM strategy with Sophie Buonassisi @ GTMfund
Turning customer evidence into a solid GTM strategy with Sophie Buonassisi @ GTMfund
Don't Play It Safe With Your Content POV
Don't Play It Safe With Your Content POV
How Tara Robertson, CMO @ Bitly, scales customer marketing for maximum impact
How Tara Robertson, CMO @ Bitly, scales customer marketing for maximum impact
🧃
Proving Marketing's Impact Is More Than Justifying Spend
Proving Marketing's Impact Is More Than Justifying Spend
🧃
Proving marketing's impact is more than justifying spend
Proving marketing's impact is more than justifying spend
Building and Scaling Customer Evidence Programs
Building and Scaling Customer Evidence Programs
Building and scaling customer evidence programs
Building and scaling customer evidence programs
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Reports

2

Videos

52
This is THE framework for saying "no" to your CEO
This is THE framework for saying "no" to your CEO
Are you READY to lead marketing at a startup?
Are you READY to lead marketing at a startup?
NOBODY CARES how you achieved the goal
NOBODY CARES how you achieved the goal
Why EVERY B2B platform should have an interactive demo
Why EVERY B2B platform should have an interactive demo
Dave Gerhardt's BEST ADVICE for marketers on the job hunt
Dave Gerhardt's BEST ADVICE for marketers on the job hunt
🤢 The WORST type of LinkedIn post
🤢 The WORST type of LinkedIn post
This is how most marketing leaders FAIL
This is how most marketing leaders FAIL
Which channels should I prioritize this year? | The Proof Point
Which channels should I prioritize this year? | The Proof Point
How do you measure the success of marketing experiments? with Pranav Piyush @ Paramark
How do you measure the success of marketing experiments? with Pranav Piyush @ Paramark
Say "NO" to your CEO (without getting fired) with Natalie Marcotullio @ Navattic
Say "NO" to your CEO (without getting fired) with Natalie Marcotullio @ Navattic
The crucial piece of building buyer trust | The Proof Point
The crucial piece of building buyer trust | The Proof Point
THIS is why B2B buying is the worst right now
THIS is why B2B buying is the worst right now
How to BEAT buyer skepticism | The Proof Point
How to BEAT buyer skepticism | The Proof Point
Market the problem, not the solution with Brendan Hufford @ Growth Sprints
Market the problem, not the solution with Brendan Hufford @ Growth Sprints
The HUGE disconnect that will keep B2B marketers from succeeding
The HUGE disconnect that will keep B2B marketers from succeeding
Episode 3: The Long Game with Dave Gerhardt
Episode 3: The Long Game with Dave Gerhardt
The #1 content priority for B2B marketers in 2025
The #1 content priority for B2B marketers in 2025
Episode 2: The Long Game with Dave Gerhardt
Episode 2: The Long Game with Dave Gerhardt
The Salesforce problem
The Salesforce problem
The REAL impact of original research | The Proof Point
The REAL impact of original research | The Proof Point
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Webinars

1