No good day on the mountain is complete without a little aprés-ski–but even though the day on the mountain just wrapped up, this is where the conversation between Mark and his boss/CEO Evan Huck really fires up.

After nearly 2 years with UserEvidence, Mark asks Evan all of the questions he's been dying to ask: where is our marketing team over-indexing? What do you *actually* care about in the team updates I write for you? What's the biggest value you get out of our marketing team's work? Where can we be pushing harder?

What their aprés-ski discussion includes:
• First Time for Everything: Why Evan had never worked with a marketing team before UserEvidence
• The Brand Bet: From skepticism to conviction - how investing in brand changed the go-to-market game
• Creative Culture: Building a team that takes risks, experiments publicly, and actually has fun doing it
• Conviction & The "Dali Scale": How the team measures excitement (and bets) to prioritize smartly
• From Awareness to Pipeline: Why 2025 is the year of harvesting - and how marketing will shift
• Highline: A sneak peek at the in-person experience Evan's most excited to bring to life
• CEO POV: What Evan really reads in marketing updates - and why some playbook tactics still matter

More from Mark and the UserEvidence crew:

Learn: https://userevidence.com
Subscribe: https://userevidence.com/newsletter
Listen: https://userevidence.com/the-proof-point