🧃
What growth marketing ACTUALLY is with Head of Growth @ Wonder Victoria Sakal
What growth marketing ACTUALLY is with Head of Growth @ Wonder Victoria Sakal

In this episode of Evidently, Mark Huber chats with Victoria Sakal, Head of Growth at Wonder, about the evolving role of growth strategy and how it ties into product marketing and AI-powered research. Victoria shares her approach to building a holistic growth strategy, navigating the software buying process, and why looking beyond ROI is essential for earning customer trust.