I’m a product marketer and growth strategist with 10+ years of experience turning complex inputs (data, research, behaviors) on customers, market dynamics, and competitors into rich strategies that drive growth.
What sets me apart is helping companies ask better questions to get better data, source more powerful insights, and stay on top of important dynamics that matter – then guiding them on how to take action on those insights in ways that drive growth ("now what?").
Balancing strategic thinking with a tactical "get it done" approach, I’m comfortable operating at every altitude.
Some of my favorite projects where I’ve successfully brought these skills to life:
• Ran a 15-market segmentation across consumers, pharmacists and HCPs for Pfizer to inform more effective sales, GTM, messaging, and positioning strategies in the EU
• Led qual and quant research to inform purpose and positioning for Aquafina to drive affinity and share growth in the banal and commoditized bottled water category
• Leveraged academic research and university partnerships to craft powerful, highly differentiated service offerings for Morning Consult to take on industry stalwarts, architecting fresh, forward-looking approaches to brand tracking, corporate communications, and media effectiveness research
• Sized the alt milk market for Unilever to understand the portfolio opportunity and inform the innovation roadmap –long before almond milk or Oatly took the stage
• Took The Vault, Refine Lab’s new B2B SaaS product, from concept to commercialization, owning product strategy, product development, business model, pricing and packaging, GTM and launch strategy, sales, and product marketing
Eager to try my hand at a new industry, learn new markets and consumers, and weave together multiple inputs to create a winning business of my own, I purchased my first rental property in 2021 in upstate NY.
It’s been far from the “passive investment” many assume short-term rentals to be.
But figuring out how to capture existing demand for the region, create net new demand for my home, forge partnerships with local businesses, build a content calendar to power my social strategy, and profitably price my property – all while delivering a best-in-class CX – has made me a savvier, more practical marketer in ways I never anticipated.