In this interview, Mark sits down with Peter Mahoney, now Chief Commercial Officer at GoTo (formerly LogMeIn), to talk about standing out with customer proof, the role of leadership in marketing, and why not everything needs to be measured.

The big questions marketing leaders should be asking:

- What does real differentiation look like in a competitive market?
- How can marketers provide customer proof that actually influences buyers?
- How much of marketing actually needs to be measured?

You're different? Prove it.

Peter shares how GoTo stands out in a crowded space by using customer proof that doesn't just tell a story-it proves impact. His team pairs hard evidence with social proof to give sales the ammo they need to win more deals.

Marketing is a leadership job first.

Peter never held a traditional marketing role before becoming a CMO. He explains why leadership, curiosity, and a focus on business goals matter more than a perfect marketing pedigree.

Not everything needs a KPI.

While some marketing efforts can be measured down to the decimal, Peter explains why leadership needs to carve out space for untrackable-but impactful-initiatives.

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