How Tara Robertson, CMO @ Bitly, scales customer marketing for maximum impact
Associated with
Tara Robertson Tara Robertson
How Tara Robertson, CMO @ Bitly, scales customer marketing for maximum impact

In the first episode of Evidently Season 2, Mark Huber sits down with Tara Robertson, CMO of Bitly, who shares her journey from Sprout Social to Bitly and her experience in building effective customer marketing programs. They dive into the evolution of customer evidence, developing a platform-centric approach at Bitly, and scaling marketing strategies across SMBs, mid-market, and enterprise.