Bitly's Formula for Measuring The Impact of Customer Marketing
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Posted Jan 21, 2025 10 min read
Bitly's Formula for Measuring The Impact of Customer Marketing

Is customer marketing a great way to accelerate deals-and close more of them? Of course. But according to Tara Robertson, Bitly's CMO, it's also a growth engine, and when done right, it can help you turn your customers into lifers.

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