Overwhelmed by the endless debate between brand awareness and demand creation?

Mark Huber (UserEvidence), Liam Moroney (Storybook Marketing), Sydney Sloan (G2), and Sam Kuehnle (Loxo) break down the real differences and why getting it right matters more than ever.

What's working in B2B marketing:
FALLING IN LOVE WITH THE CUSTOMER
Understanding your audience isn't enough. The best brands are fixated on solving customer problems, which drives authentic connection and loyalty.

What's not working in B2B marketing:
CONFUSING BRAND AWARENESS WITH DEMAND CREATION
Lumping brand awareness and demand creation together is a mistake. Knowing when and how to leverage each is crucial for driving both immediate results and long-term growth.