In this episode of Evidently, Mark Huber chats with Sophie Buonassisi, VP of Marketing at GTMfund, to break down how expert insights and authentic stories can redefine B2B marketing. Sophie shares GTMfund's strategy behind GTMnow, their media arm, and how it's helping top go-to-market operators share their real-world experiences. Together, they dive into the tactics that build trust, drive engagement, and elevate customer evidence to the next level.