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Super Bowl LVIII Advertising Trends: Temu Fumbles the Bag
Super Bowl LVIII broke records with 124mn viewers. The cost for a highly coveted 30-second ad slot reportedly was $7mn. Sensor Tower data shows that Super Bowl LVIII advertisers increased their US ad spend by an average of 6% WoW in the six weeks leading up to the game. Temu contributed heavily to this momentum with its Jan'24 US ad spend up a whopping 130% YoY.
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