Allie Moss and Bess Rogers spent a lot of the last decade driving across the country, performing for cheering fans at legendary venues like Ryman Auditorium and The Fillmore. As solo artists and members of Ingrid Michaelson's band, they seemed to have carved out a comfortable, sustainable life in the music business. But when the pandemic put live music on hold, they turned their attention to a side hustle that's becoming a thriving small business.