Maintaining accurate and reliable data within Salesforce is critical to leveraging its full potential. Accurate and up-to-date information can mean the difference between sealing a deal and missing out on a valuable opportunity. Unfortunately, many organizations grapple with data quality issues that undermine the foundation of their Salesforce implementations and leave everyone frustrated with the platform as a whole. In this article, I explore five essential strategies to elevate your Salesforce data hygiene: Data Validation, User Training and Guidelines, Duplicate Management, Automations, and Visualizing Your End-to-End Customer Journey.