Tess Geri

I'm a GTM strategist and storyteller who thrives at the intersection of revenue operations, marketing, and sales. At Sweep, I lead strategic marketing initiatives that bring clarity to the complex world of Salesforce. My goal is to help RevOps and sales leaders make better, faster decisions, whether that’s untangling lead routing, fixing broken automations, or preparing for a new GTM motion.

Before joining Sweep, I worked in Business Development at a fast-paced startup, where I partnered closely with revenue teams to uncover growth opportunities and build scalable GTM plays. My foundation in negotiation and cross-cultural communication stems from my time as a non-commissioned officer in the Israel Defense Forces’ Foreign Affairs unit. There, I managed relationships with international military and diplomatic stakeholders, an experience that taught me how to align incentives, earn trust quickly, and adapt to high-pressure, fast-moving environments.

I hold a magna cum laude degree in International Relations from Brown University, where I focused on diplomacy, strategic decision-making, and political economy. Today, I channel that same analytical rigor into understanding GTM trends, designing high-converting campaigns, and creating messaging that resonates across stakeholders, from operations and sales to C-suite execs.