Deliverability is like operating a ham radio – it's been around a while but most people don't know how to use it. Like a radio, deliverability relies on external factors to transmit messages. Where radios battle signal strength and interference, deliverability battles protocols and spam filters. The question is, do you know how to get your message out?

In 2023 Mailgun conducted its annual state of email deliverability report and asked senders their view on email deliverability and their grasp on what email deliverability means.

Out of the nearly 2,000 people who took our survey, only about 4% described their job role as "Deliverability Specialist."The truth is, there aren't too many deliverability specialists roaming across the email landscape, even though we need them. So, if you're like 96% of senders, read on to understand why you need high-quality deliverability expertise to support your email program.