In this guide, we walk through a four-step process for conducting an SEO content and technical audit, and then acting on that insight. Having crawled over 100,000+ sites, who better to help put together this manual than Patrick Hathaway, Director of Sitebulb. If you missed it, Patrick and MarketMuse co-founder Jeff Coyle got into a deep discussion on content audits in a recent webinar.

Basically, a content audit focuses on evaluating the quality, relevance, and effectiveness of a website's content. The goal is to identify issues like content gaps, poorly-performing pages, outdated, irrelevant, or low-quality content, and opportunities for optimization. The process involves collecting data about all the web pages across a website and making decisions about whether to keep, update, merge, or remove pages.