The use of advanced analytics and other AI-powered capabilities that help users manage and interrogate data isn't new. The practice has been around far longer than the current bubble of hype surrounding AI has been inflating.

What has changed more recently has been the public's degree of awareness surrounding this approach. (Scandals such as Cambridge Analytica, the latest Facebook data breach, and debates about the use of facial recognition has sparked a significant furor.) In many cases, it boils down to the type of data used by AI. But no matter how sophisticated the analytic or AI, without data it cannot do anything. Read tis article and understand how the True data protection demands more than just regulation.