Once you know you can develop your app with the user in mind, what's next? Making your app delivers what the customers want most. Why do users choose to use an app? Often they are drawn to apps that save them time and effort, but they are also drawn to apps that enhance their experiences, offer more information, or in some other way fills a void. Don't assume that quick and easy is the only benefit your app can offer. Sure, it should be part of your user's mobile experience, but maybe not the primary feature. Here are 7 Retailers Giving Consumers What They Want