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How Data Speaks uses impact-based attribution to measure and improve advertising ROI
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Jessica Gondolfo Jessica Gondolfo
Zeke Camusio Zeke Camusio
25 min read
How Data Speaks uses impact-based attribution to measure and improve advertising ROI
Supermetrics Supermetrics

In this episode, Jessica Gondolfo chats with Zeke Camusio, founder and CEO of Data Speaks. Zeke breaks down the concept of impact-based attribution and explains how it can help you optimize your marketing budget and maximize return on investment (ROI).

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