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Marketing reporting: the ultimate guide for digital marketers, including dashboards, templates, tools & software
Marketing reporting: the ultimate guide for digital marketers, including dashboards, templates, tools & software
Apr 23, 2024
Article
Supermetrics Supermetrics
B2B marketing measurement: How to future-proof your growth
B2B marketing measurement: How to future-proof your growth
Feb 23, 2024
Article
Supermetrics Supermetrics
Marketing measurement: A guide to KPIs, methods, and tools
Marketing measurement: A guide to KPIs, methods, and tools
Mar 23, 2024
Article
Supermetrics Supermetrics
First-party data strategy: The ultimate guide for marketers
First-party data strategy: The ultimate guide for marketers
Feb 23, 2024
Article

Latest Content

Supermetrics Supermetrics
Power BI for marketing: How to set up your dashboards
Power BI for marketing: How to set up your dashboards
Nov 23, 2024
Article
Supermetrics Supermetrics
Campaign naming conventions: The key to cleaner and reliable reporting [template included]
Campaign naming conventions: The key to cleaner and reliable reporting [template included]
Nov 23, 2024
Article
Supermetrics Supermetrics
Why SuperSummit '24 scored 4.6/5 stars: Unmissable insights and behind-the-scenes reveals to grow your events!
Why SuperSummit '24 scored 4.6/5 stars: Unmissable insights and behind-the-scenes reveals to grow your events!
Nov 23, 2024
Podcast Episode
Supermetrics Supermetrics
Cookieless tracking: The future of cookies and 5 alternatives marketers should try
Cookieless tracking: The future of cookies and 5 alternatives marketers should try
Oct 23, 2024
Article
Supermetrics Supermetrics
Conversions API: How marketers can improve ad results and adapt to privacy changes
Conversions API: How marketers can improve ad results and adapt to privacy changes
Oct 23, 2024
Article
Supermetrics Supermetrics
Ecommerce analytics 101: A marketer's guide to driving more online sales with data
Ecommerce analytics 101: A marketer's guide to driving more online sales with data
Sep 23, 2024
Case Study
Supermetrics Supermetrics
Marketing analytics: A guide to improve your skills
Marketing analytics: A guide to improve your skills
Sep 23, 2024
Article
Supermetrics Supermetrics
Data blending in Google Sheets: 2 ways to combine data from multiple sources for deeper marketing reports
Data blending in Google Sheets: 2 ways to combine data from multiple sources for deeper marketing reports
Sep 23, 2024
Article
Supermetrics Supermetrics
Black Friday ecommerce success: Reduce stress and boost profits
Black Friday ecommerce success: Reduce stress and boost profits
Sep 23, 2024
Article
Supermetrics Supermetrics
Adverity vs. Supermetrics: A comparison guide
Adverity vs. Supermetrics: A comparison guide
Sep 23, 2024
Article

Articles

53
Campaign naming conventions: The key to cleaner and reliable reporting [template included]
Campaign naming conventions: The key to cleaner and reliable reporting [template included]
Power BI for marketing: How to set up your dashboards
Power BI for marketing: How to set up your dashboards
Cookieless tracking: The future of cookies and 5 alternatives marketers should try
Cookieless tracking: The future of cookies and 5 alternatives marketers should try
Conversions API: How marketers can improve ad results and adapt to privacy changes
Conversions API: How marketers can improve ad results and adapt to privacy changes
Data blending in Google Sheets: 2 ways to combine data from multiple sources for deeper marketing reports
Data blending in Google Sheets: 2 ways to combine data from multiple sources for deeper marketing reports
Adverity vs. Supermetrics: A comparison guide
Adverity vs. Supermetrics: A comparison guide
Marketing analytics: A guide to improve your skills
Marketing analytics: A guide to improve your skills
Black Friday ecommerce success: Reduce stress and boost profits
Black Friday ecommerce success: Reduce stress and boost profits
Supermetrics & Vollrath | Customer Case Study
Supermetrics & Vollrath | Customer Case Study
A guide to data transformation in Power BI for marketers
A guide to data transformation in Power BI for marketers
Google Ads metrics: The KPIs that matter most and how to improve them
Google Ads metrics: The KPIs that matter most and how to improve them
7 ways agencies are using Supermetrics to win and retain clients
7 ways agencies are using Supermetrics to win and retain clients
Build vs. buy: Making the right choice for your marketing data pipelines
Build vs. buy: Making the right choice for your marketing data pipelines
How to scale and standardize your client reporting
How to scale and standardize your client reporting
Incrementality testing for marketers
Incrementality testing for marketers
Funnel vs. Supermetrics: A comparison guide
Funnel vs. Supermetrics: A comparison guide
How to deal with slow Looker Studio reports
How to deal with slow Looker Studio reports
Facebook Ads to Power BI: 2 ways to import your data (free template included)
Facebook Ads to Power BI: 2 ways to import your data (free template included)
Supermetrics Storage vs. your own data warehouse: which one should you go with?
Supermetrics Storage vs. your own data warehouse: which one should you go with?
What's new at Supermetrics in May 2024
What's new at Supermetrics in May 2024
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Case Studies

35
Ecommerce analytics 101: A marketer's guide to driving more online sales with data
Ecommerce analytics 101: A marketer's guide to driving more online sales with data
Optimizing marketing and product development: Manscaped x Supermetrics
Optimizing marketing and product development: Manscaped x Supermetrics
Marketing agency client reporting: How to create actionable client reports more quickly
Marketing agency client reporting: How to create actionable client reports more quickly
How PlanetArt reduced reporting by 20 hours a week and increased ROI with Supermetrics
How PlanetArt reduced reporting by 20 hours a week and increased ROI with Supermetrics
How Swappie used marketing mix modeling powered by Supermetrics and Google Cloud to improve ROAS by 15%
How Swappie used marketing mix modeling powered by Supermetrics and Google Cloud to improve ROAS by 15%
How Snapshot Interactive reduced reporting hours by 35% and sees a 3X ROI with Supermetrics
How Snapshot Interactive reduced reporting hours by 35% and sees a 3X ROI with Supermetrics
How Imajery uses Supermetrics to prove value across the entire customer journey
How Imajery uses Supermetrics to prove value across the entire customer journey
How Data Speaks scaled its technology with Supermetrics and grew to over 100 customers
How Data Speaks scaled its technology with Supermetrics and grew to over 100 customers
From reporting to strategy: Kaimera's journey with Supermetrics for data-driven marketing
From reporting to strategy: Kaimera's journey with Supermetrics for data-driven marketing
From Spreadsheets to strategic insights: How ChatterBlast Media cut reporting time by 70% and saw a 5x ROI using Supermetrics.
From Spreadsheets to strategic insights: How ChatterBlast Media cut reporting time by 70% and saw a 5x ROI using Supermetrics.
How McCann Central streamlined reporting, boosted efficiency, and unlocked profitability with Supermetrics
How McCann Central streamlined reporting, boosted efficiency, and unlocked profitability with Supermetrics
How Feld Entertainment unifies marketing data with Supermetrics to power data-driven insights and better marketing ROI
How Feld Entertainment unifies marketing data with Supermetrics to power data-driven insights and better marketing ROI
Building new products with supercharged efficiency using Supermetrics
Building new products with supercharged efficiency using Supermetrics
How HP Used Supermetrics to Optimize Campaign Budgets Across Multiple Channels and Countries
How HP Used Supermetrics to Optimize Campaign Budgets Across Multiple Channels and Countries
Easy access to complex data with the help of Supermetrics API
Easy access to complex data with the help of Supermetrics API
Supermetrics & VS Com
Supermetrics & VS Com
How dentsu Finland helps their customers rethink their long-term data collection strategy while transitioning to GA4
How dentsu Finland helps their customers rethink their long-term data collection strategy while transitioning to GA4
How Atomic 212 automated its reporting and delivers clients a faster time-to-insight
How Atomic 212 automated its reporting and delivers clients a faster time-to-insight
From unstructured data to data-based decisions with 100+ hours saved every month
From unstructured data to data-based decisions with 100+ hours saved every month
How Z21 Studio improves marketing efficiency and client reporting with Supermetrics and Google Sheets
How Z21 Studio improves marketing efficiency and client reporting with Supermetrics and Google Sheets
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Podcast Episodes

40
Why SuperSummit '24 scored 4.6/5 stars: Unmissable insights and behind-the-scenes reveals to grow your events!
Why SuperSummit '24 scored 4.6/5 stars: Unmissable insights and behind-the-scenes reveals to grow your events!
Demystifying marketing mix modeling (MMM)
Demystifying marketing mix modeling (MMM)
Boosting ecommerce sales using marketing mix modeling (MMM) with PlanetArt
Boosting ecommerce sales using marketing mix modeling (MMM) with PlanetArt
Breaking silos in video marketing: Integrating data, creative, and digital with SnapShot Interactive
Breaking silos in video marketing: Integrating data, creative, and digital with SnapShot Interactive
The power of competitive intelligence in B2B marketing with Vollrath
The power of competitive intelligence in B2B marketing with Vollrath
Building brand awareness, testing data-driven creative, and developing client trust with ChatterBlast Media
Building brand awareness, testing data-driven creative, and developing client trust with ChatterBlast Media
How Imajery uses data to prove value across the entire customer journey
How Imajery uses data to prove value across the entire customer journey
How Data Speaks uses impact-based attribution to measure and improve advertising ROI
How Data Speaks uses impact-based attribution to measure and improve advertising ROI
Future of media & advertising: AI, AR, VR, and the evolving landscape of marketing with Mindgruve
Future of media & advertising: AI, AR, VR, and the evolving landscape of marketing with Mindgruve
Marketing attribution in a privacy-first world: MMM, incrementality testing, and triangulation with Andrew Covato
Marketing attribution in a privacy-first world: MMM, incrementality testing, and triangulation with Andrew Covato
The future of Google Search & Ads in the age of Gen AI
The future of Google Search & Ads in the age of Gen AI
The right data for better decisions: How marketers can use on-demand and centralized data to make better decisions
The right data for better decisions: How marketers can use on-demand and centralized data to make better decisions
Decoding Incrementality testing: A deep dive into marketing measurement techniques with Olivia Kory
Decoding Incrementality testing: A deep dive into marketing measurement techniques with Olivia Kory
Multi-touch attribution (MTA) vs marketing mix modeling (MMM)
Multi-touch attribution (MTA) vs marketing mix modeling (MMM)
Big data for marketers: Why, how, and where to start
Big data for marketers: Why, how, and where to start
The future of B2B measurement
The future of B2B measurement
The Supermetrics Full-Funnel Brand Test: How we used data to develop and launch a new brand identity
The Supermetrics Full-Funnel Brand Test: How we used data to develop and launch a new brand identity
The next generation of marketing mix modelling
The next generation of marketing mix modelling
Using data to power your next step: Fueling 40% annual growth
Using data to power your next step: Fueling 40% annual growth
Marketing leader roundtable: Fueling your growth with data in 2024
Marketing leader roundtable: Fueling your growth with data in 2024
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Webinars

15
Demystifying marketing mix modeling: When do you need the marketing mix?
Demystifying marketing mix modeling: When do you need the marketing mix?
Budget Pacing Masterclass for Marketers
Budget Pacing Masterclass for Marketers
Building a Multi-Channel Dashboard in Looker Studio. The Dos and the Don'ts
Building a Multi-Channel Dashboard in Looker Studio. The Dos and the Don'ts
Performance Marketing Masterclass with Groupon's Global Director of Media [Webinar]
Performance Marketing Masterclass with Groupon's Global Director of Media [Webinar]
Digital Audio Advertising 101 with Spotify & Supermetrics
Digital Audio Advertising 101 with Spotify & Supermetrics
Why now is a great time to move to a marketing data warehouse [Webinar]
Why now is a great time to move to a marketing data warehouse [Webinar]
Everything you need to know to build your marketing data warehouse [Webinar]
Everything you need to know to build your marketing data warehouse [Webinar]
Mastering LinkedIn Ads with Supermetrics & LinkedIn
Mastering LinkedIn Ads with Supermetrics & LinkedIn
Making the most of the HubSpot platform with Supermetrics
Making the most of the HubSpot platform with Supermetrics
Data visualization in Looker Studio: Better dashboards with Supermetrics Charts
Data visualization in Looker Studio: Better dashboards with Supermetrics Charts
10 Must-know Google Sheets Tips for Marketers [Webinar]
10 Must-know Google Sheets Tips for Marketers [Webinar]
Start trusting your data: A marketing data governance framework for CMOs
Start trusting your data: A marketing data governance framework for CMOs
10 Must-know Looker Studio Tips for Marketers [Webinar]
10 Must-know Looker Studio Tips for Marketers [Webinar]
Multi-touch attribution (MTA) vs marketing mix modeling (MMM) [Webinar]
Multi-touch attribution (MTA) vs marketing mix modeling (MMM) [Webinar]
Masterclass: Drive your Facebook Ads with better data
Masterclass: Drive your Facebook Ads with better data