From reporting to strategy: Kaimera's journey with Supermetrics for data-driven marketing
5 min read
From reporting to strategy: Kaimera's journey with Supermetrics for data-driven marketing

Established in 2016, Kaimera is a full-service independent media agency in Australia dedicated to a singular mission - "making media simple for our clients."

More specifically, Trent McMillan, Chief Digital Officer and Co-Founder, and Nicolas Vargas, Head of Digital, set up Kaimera to empower "challenger" brands to achieve success through a data-driven approach. These agile and progressive companies find a perfect fit with Kaimera's independent structure and collaborative approach where they combine traditional offline channels, like TV and radio, with the full spectrum of online digital marketing.