Associated with
Mark Stuyt
43 min read
Multi-touch attribution (MTA) vs marketing mix modeling (MMM)
In this episode, Evan Kaeding Lead solutions engineer, Supermetrics sits down with Mark Stouse, CEO, Proof Analytics to dive into the benefits and drawbacks of multi-touch attribution and marketing mix modeling.
Other content from
Supermetrics
![Campaign naming conventions: The key to cleaner and reliable reporting [template included]](https://main-app-production-public.s3.amazonaws.com/a2y59c1r9drpa8zevj45f6j1zqgt "Campaign naming conventions: The key to cleaner and reliable reporting [template included]")
Featured by Salesforce
