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Multi-touch attribution (MTA) vs marketing mix modeling (MMM)
Associated with
Mark Stuyt Mark Stuyt
Evan Kaeding Evan Kaeding
43 min read
Multi-touch attribution (MTA) vs marketing mix modeling (MMM)
Supermetrics Supermetrics

In this episode, Evan Kaeding Lead solutions engineer, Supermetrics sits down with Mark Stouse, CEO, Proof Analytics to dive into the benefits and drawbacks of multi-touch attribution and marketing mix modeling.

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