Multi-touch attribution (MTA) vs marketing mix modeling (MMM) [Webinar]

Digital Analytics / Supermetrics / Webinars

Multi-touch attribution (MTA) vs marketing mix modeling (MMM) [Webinar]

Associated with

1 min read

Multi-touch attribution (MTA) vs marketing mix modeling (MMM) [Webinar]

Join Supermetrics and Proof Analytics as we dive into the benefits and drawbacks of multi-touch attribution and marketing mix modeling.

Other content from Supermetrics

Marketing agency client reporting: How to create actionable client reports more quickly

Case Study

Marketing agency client reporting: How to create actionable client reports more quickly

A guide to data transformation in Power BI for marketers

Article

A guide to data transformation in Power BI for marketers

Build vs. buy: Making the right choice for your marketing data pipelines

Article

Build vs. buy: Making the right choice for your marketing data pipelines

Google Ads metrics: The KPIs that matter most and how to improve them

Article

Google Ads metrics: The KPIs that matter most and how to improve them

Featured by Thinkific Plus

Creating Personalized Learning Experiences with Digital Badges and Learning Recommendations

Article

Creating Personalized Learning Experiences with Digital Badges and Learning Recommendations