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As CEO of ProofAnalytics.ai, I lead the team with the only AI-native platform that enables GTM teams to plan, predict, prove, and pivot their investments in real time. With over 26 years of experience in marketing communications and strategy, I have a passion for transforming GTM performance with data-driven insights and agile decision making.
I also leverage my expertise in GTM analytics and economics to co-chair the Modern GTM Organizational Structure at the Marketing-Accountability-Standards-Board, and to serve as a member of the Brand Valuation Work Group at the Association of National Advertisers. In addition, I have been recognized as an innovator and leader in the analytics field, with multiple awards, patents, and publications. I am committed to advancing the practice and standards of GTM accountability and optimization across industries and markets.