Associated with
Bani Kaur
10 min read
First-party data strategy: The ultimate guide for marketers
The end of third-party cookies is a one-two punch for marketers. It'll limit how marketers track and measure marketing and deliver targeted ads. Investing in a first-party data strategy will help marketers adapt beyond the cookie crumbles.In this post, we'll discuss everything you need to know about first-party data and how to take advantage of it.
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