How Feld Entertainment unifies marketing data with Supermetrics to power data-driven insights and better marketing ROI
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6 min read
How Feld Entertainment unifies marketing data with Supermetrics to power data-driven insights and better marketing ROI

Feld Entertainment is the brand behind well-known live events such as Disney on Ice and Monster Jam. We caught up with Jen Whorton, Senior Manager for Database and Data Management at Feld Entertainment, to talk about how a large, global business is using Supermetrics to show the impact of marketing.