Community
Associated with
Daniel O'Dowd
Johannes Habel
Nathan Hartmann
Posted Nov 21, 2022
•
2 min read
Predicting and optimizing your return on sales enablement | Prof. Johannes Habel and Prof. Nathan Hartmann
Johannes Habel and Nathan Hartmann discuss their academic investigations into the effectiveness of sales enablement content tools.
Other content from
Sales Enablement Collective
![5 must-know sales enablement statistics for 2025 [Video]](https://main-app-production-public.s3.amazonaws.com/hxlfkoygq6lk6fw07ockyxc2h4hh "5 must-know sales enablement statistics for 2025 [Video]")
![Your comprehensive sales enablement framework [Video]](https://main-app-production-public.s3.amazonaws.com/7w1amj0sn7nbt8kwo72jisz3itk8 "Your comprehensive sales enablement framework [Video]")
Featured by Pavilion
