In this training session, we discuss how to prioritize and plan your content in the ever-changing digital landscape. Our experts, Stephen Jeske from MarketMuse, and Annie Madden and Lauren McBetty, from Silverback Strategies share real-world examples and strategies to help you navigate the uncertainties of AI in content creation.

Key takeaways:

- Understanding the impact of recent AI developments on search engine optimization (SEO)
- Identifying meaningful content opportunities and filtering out distractions
- Balancing upper-funnel and bottom-funnel content for sustained growth
- Leveraging AI tools to expedite research and gain valuable insights
- Auditing your content across various platforms to stay competitive
- Developing a strategic roadmap for content creation and optimization