Spending increased in March for half or more of Skai accounts in retail media and paid search. While some of this can be attributed to two more days than February, average daily spending was also up in both channels. Paid social spending grew in absolute terms but dipped by one percent per day, even as just under half of accounts spent more money in the channel.

Ad prices were more mixed. Social CPM grew 11% month-over-month, and retail media CPC was up 7%, while search CPC did not change from February. A majority of social accounts saw their CPM rise, compared to about half of retail media accounts and roughly one-third of search accounts experiencing higher CPC

How do you measure up? Check out these benchmarks to see if your programs are on par with your industry peers, ahead of the curve, or behind the curve.

This is a continuation of our monthly paid media snapshot series. As with any benchmark, your mileage may vary, but we hope this provides a bit more context for you as a marketer as you navigate the ups and downs of your program's performance.