What is content marketing, anyway? -
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Posted Nov 14, 2023 6 min read
What is content marketing, anyway? -

I thought learning how to write well and quickly was a benefit for journalism because you could tell more stories and pick up more pieces. More pieces often meant more money, and at the very least, more opportunities to catch your editor's eye. In that environment, publishing more pieces was a good thing, and writing well––at speed––was a crucial skill to have.
In content marketing, though, things were different.

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