I thought learning how to write well and quickly was a benefit for journalism because you could tell more stories and pick up more pieces. More pieces often meant more money, and at the very least, more opportunities to catch your editor's eye. In that environment, publishing more pieces was a good thing, and writing well––at speed––was a crucial skill to have.
In content marketing, though, things were different.
More Ways to Read:
📓Original Deep Dive--The full article for those who want to immerse themselves
🧃Summarize--The key takeaways that can be read in under a minute
Get access to the condensed version of this piece, and every other article on The Juice, and so much more.
Start a free account on The Juice and we'll send you weekly emails sharing which podcasts, blogs, guides,
etc. are trending with other marketing or sales pros. We call it the Top 5!
Copy the URL below and share to your favorite social platforms.
How it works
The shared link will allow the reader to click through to the final url for this piece, skipping the need to sign up or log in to engage with the content.