Most engaged

Free templates for your email marketing woes -
Oct 12, 2023
Article
ON FINDING CONTENT THAT INSPIRES
Nov 21, 2023
Article
WHAT CONTENT MARKETING IN THE EARLY 1900S CAN TEACH YOU
Jan 31, 2024
Article
What is content marketing, anyway? -
Nov 14, 2023
Article
Content marketing is a hard career path. -
Oct 31, 2023
Article
A CONTENT CAREER PATHING RUBRIC
Jun 19, 2024
Article
Give content marketing the CRO treatment
Oct 12, 2023
Article
The top 10 email marketing automations to set up right now
Jun 06, 2023
Article
Content Budgeting and Presenting to Executives
Jan 04, 2023
Article
7 E-Commerce Metrics You Should Know and Actively Monitor
Dec 02, 2021
Article

Latest Content

HOW (AND WHY) TO COMMISSION ORIGINAL RESEARCH
Aug 13, 2024
Article
A CONTENT HIERARCHY TO HELP TO PRESENT STRATEGY TO EXECS
Aug 06, 2024
Article
"Content is everything" - The Cutting Room ft Tracey Wallace
Aug 05, 2024
Podcast Episode
HOW TO NOT BECOME A REDUNDANT ECHO CHAMBER
Jul 30, 2024
Article
HOW TO MANAGE OTHER PEOPLES' PERCEPTION (AND WHY YOU SHOULD)
Jul 23, 2024
Article
A CONTENT TYPE HIERARCHY TO KEEP YOU SANE
Jul 16, 2024
Article
WHAT'S OLD IS NEW AGAIN
Jul 09, 2024
Article
11 CONTENT TEAM VALUES AND EXPECTATIONS (THAT LEAD TO TEAM SUCCESS AND PERSONAL CAREER GROWTH)
Jul 02, 2024
Article
HOW TO CREATE CONTENT FOR THE FUNNEL
Jun 25, 2024
Article
A CONTENT CAREER PATHING RUBRIC
Jun 19, 2024
Article
1

A journalist turned content marketer, I work with tech companies to tell customer-focused stories that win hearts and minds. From long-form blogs and white papers to webinars and online conferences, there are few content formats me and my teams haven’t produced—typically with very few resources.

I’ve relied on SEO for distribution at some companies, worked closely with sales enablement at others, and always work to create impactful content programs that can serve company wide campaign needs across channels and departments.

Content is your company’s thought leadership. It should drive traffic and leads, but content is more than those metrics. It’s also about how often sales folks include it in their pitches. How long those prospects linger on specific pages. It’s about thing your brand values back to your product, and in a way that gets you industry talking (and feeling!).

It’s video. It’s the written word. It’s research. It’s infographics.

It’s about engagement—at every stage in the funnel, so that converting them to the next stage is easier and quicker than if they hadn’t engaged.

Content is the heart of tech companies, the storyline behind their differentiation, their values in action, their WoM captured and told anew.

I work closely with PMM, demand gen, brand, sales, creative and customer service teams to keep a pulse on the market and our customer, to move quickly to tell stories—but not so quickly as to overlook the need for design, UX and interactivity.

My content teams are strategic service organizations—increasing the efficiency the marketing and sales funnel every chance we get.

135
articles
1
case study
2
infographics
7
podcast episodes