Leaders in B2B SaaS see the value in partnerships - and are increasingly leaning into them as a core GTM strategy. Notably, no respondents answered that their investment into partnerships is decreasing, signalling that partnerships are a non-negotiable contributor to revenue growth.Leaders in B2B SaaS see the value in partnerships - and are increasingly leaning into them as a core GTM strategy. Notably, no respondents answered that their investment into partnerships is decreasing, signalling that partnerships are a non-negotiable contributor to revenue growth.