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Why Testing and Learning is an Effective Tactic for B2B SaaS
Why Testing and Learning is an Effective Tactic for B2B SaaS
Oct 17, 2025
Article
PartnerStack Claimed PartnerStack
Brand Bidding: How Partnerships Impact Paid Ads
Brand Bidding: How Partnerships Impact Paid Ads
Oct 24, 2025
Article
PartnerStack Claimed PartnerStack
Better Collaborate With Product: Best Practices for Building Strong Cross-Functional Teams
Better Collaborate With Product: Best Practices for Building Strong Cross-Functional Teams
Oct 28, 2025
Article
PartnerStack Claimed PartnerStack
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20 AI Affiliate Programs to Join in 2025 to Maximize Revenue
20 AI Affiliate Programs to Join in 2025 to Maximize Revenue
Sep 14, 2025
Article
PartnerStack Claimed PartnerStack
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Expert Strategies for Leveraging AI for Partnerships
Expert Strategies for Leveraging AI for Partnerships
Dec 05, 2025
Article
PartnerStack Claimed PartnerStack
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The GTM Trends We Got Right in 2024 (Plus, the Ones to Watch for in 2025)
The GTM Trends We Got Right in 2024 (Plus, the Ones to Watch for in 2025)
Sep 20, 2025
Article

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Why You Need to Understand Your Customer Journey to Run an Affiliate Program
Why You Need to Understand Your Customer Journey to Run an Affiliate Program
Jan 21, 2025
Article
PartnerStack Claimed PartnerStack
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Expert Strategies for Leveraging AI for Partnerships
Expert Strategies for Leveraging AI for Partnerships
Dec 05, 2025
Article
PartnerStack Claimed PartnerStack
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The GTM Trends We Got Right in 2024 (Plus, the Ones to Watch for in 2025)
The GTM Trends We Got Right in 2024 (Plus, the Ones to Watch for in 2025)
Sep 20, 2025
Article
agorapulse Claimed agorapulse
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This Thursday: Plan. Prioritize. Publish.
This Thursday: Plan. Prioritize. Publish.
Jul 21, 2025
Article
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20 AI Affiliate Programs to Join in 2025 to Maximize Revenue
20 AI Affiliate Programs to Join in 2025 to Maximize Revenue
Sep 14, 2025
Article
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B2B Influencer Marketing for SaaS in 2025
B2B Influencer Marketing for SaaS in 2025
May 15, 2025
Toolkit
agorapulse Claimed agorapulse
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A Content Strategy Event for Marketers Who Want to Cut Through the Noise
A Content Strategy Event for Marketers Who Want to Cut Through the Noise
Jul 11, 2025
Article
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How to Successfully Launch a Partner Program for Mid-Market SaaS Companies
How to Successfully Launch a Partner Program for Mid-Market SaaS Companies
Apr 15, 2025
Article
PartnerStack Claimed PartnerStack
Why Testing and Learning is an Effective Tactic for B2B SaaS
Why Testing and Learning is an Effective Tactic for B2B SaaS
Oct 17, 2025
Article
PartnerStack Claimed PartnerStack
B2B vs. B2C Affiliate Marketing: Key Learnings to Drive Success
B2B vs. B2C Affiliate Marketing: Key Learnings to Drive Success
May 16, 2025
Article

Latest Content

PartnerStack Claimed PartnerStack
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Expert Strategies for Leveraging AI for Partnerships
Expert Strategies for Leveraging AI for Partnerships
Dec 05, 2025
Article
PartnerStack Claimed PartnerStack
Better Collaborate With Product: Best Practices for Building Strong Cross-Functional Teams
Better Collaborate With Product: Best Practices for Building Strong Cross-Functional Teams
Oct 28, 2025
Article
PartnerStack Claimed PartnerStack
Brand Bidding: How Partnerships Impact Paid Ads
Brand Bidding: How Partnerships Impact Paid Ads
Oct 24, 2025
Article
PartnerStack Claimed PartnerStack
Why Testing and Learning is an Effective Tactic for B2B SaaS
Why Testing and Learning is an Effective Tactic for B2B SaaS
Oct 17, 2025
Article
AudiencePlus Claimed AudiencePlus
The Most Popular Resources of 2025 (so far) and Lessons Learned
The Most Popular Resources of 2025 (so far) and Lessons Learned
Oct 07, 2025
Article
PartnerStack Claimed PartnerStack
Senior leaders value partners as part of go-to-market execution
Senior leaders value partners as part of go-to-market execution
Sep 30, 2025
Report
PartnerStack Claimed PartnerStack
B2B SaaS companies involve partners in multiple motions across their go-to-market funnel
B2B SaaS companies involve partners in multiple motions across their go-to-market funnel
Sep 30, 2025
Report
PartnerStack Claimed PartnerStack
Multi-touch is the most common partner attribution method for senior leaders in B2B SaaS
Multi-touch is the most common partner attribution method for senior leaders in B2B SaaS
Sep 30, 2025
Report
PartnerStack Claimed PartnerStack
Partner-influenced revenue varies across companies, with larger companies seeing more pipeline from partnerships
Partner-influenced revenue varies across companies, with larger companies seeing more pipeline from partnerships
Sep 30, 2025
Report
PartnerStack Claimed PartnerStack
Partnerships lead to higher average contracts through larger initial deals, upsells and renewels
Partnerships lead to higher average contracts through larger initial deals, upsells and renewels
Sep 30, 2025
Report

Articles

283
🧃
Expert Strategies for Leveraging AI for Partnerships
Expert Strategies for Leveraging AI for Partnerships
Better Collaborate With Product: Best Practices for Building Strong Cross-Functional Teams
Better Collaborate With Product: Best Practices for Building Strong Cross-Functional Teams
Brand Bidding: How Partnerships Impact Paid Ads
Brand Bidding: How Partnerships Impact Paid Ads
Why Testing and Learning is an Effective Tactic for B2B SaaS
Why Testing and Learning is an Effective Tactic for B2B SaaS
The Most Popular Resources of 2025 (so far) and Lessons Learned
The Most Popular Resources of 2025 (so far) and Lessons Learned
Your Guide to Determining Who Gets Credit for a Co-Sell Deal
Your Guide to Determining Who Gets Credit for a Co-Sell Deal
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The GTM Trends We Got Right in 2024 (Plus, the Ones to Watch for in 2025)
The GTM Trends We Got Right in 2024 (Plus, the Ones to Watch for in 2025)
The Co-Sell Tech Stack: What Enterprise Teams Actually Use in 2025
The Co-Sell Tech Stack: What Enterprise Teams Actually Use in 2025
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20 AI Affiliate Programs to Join in 2025 to Maximize Revenue
20 AI Affiliate Programs to Join in 2025 to Maximize Revenue
Unlock Global Growth With PartnerStack
Unlock Global Growth With PartnerStack
How to build a defensible partnerships model that wins CFO buy-in | PartnerStack Playbook
How to build a defensible partnerships model that wins CFO buy-in | PartnerStack Playbook
Two Apps. One List. PartnerStack Named Essential by HubSpot (Again)
Two Apps. One List. PartnerStack Named Essential by HubSpot (Again)
Building and scaling a high-impact tech partner program | PartnerStack Playbook
Building and scaling a high-impact tech partner program | PartnerStack Playbook
Building Co-Sell Partnerships With Right-Fit B2B Influencers
Building Co-Sell Partnerships With Right-Fit B2B Influencers
Succeeding at partnerships in cloud ecosystems from start to scale
Succeeding at partnerships in cloud ecosystems from start to scale
10 High-Paying ERP Affiliate Programs for Partners to Join in 2025
10 High-Paying ERP Affiliate Programs for Partners to Join in 2025
B2B Influencers Are Driving Revenue in 2025 - Here's How to Get In On It
B2B Influencers Are Driving Revenue in 2025 - Here's How to Get In On It
SaaS Jobs That Are Declining With the Rise of AI
SaaS Jobs That Are Declining With the Rise of AI
Why Channel Partners Quiet Quit Partner Programs (And How to Win Them Back)
Why Channel Partners Quiet Quit Partner Programs (And How to Win Them Back)
Scaling through ecosystem using PartnerStack | PartnerStack Playbook
Scaling through ecosystem using PartnerStack | PartnerStack Playbook
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Case Studies

62
How ClickUp saw 30% year over year of predictive lifetime value growth from affiliates
How ClickUp saw 30% year over year of predictive lifetime value growth from affiliates
How Demandbase grew partner-sourced revenue from 2% to 20% of their business in 18 months
How Demandbase grew partner-sourced revenue from 2% to 20% of their business in 18 months
How GetResponse generates 20% of their company revenue through affiliates
How GetResponse generates 20% of their company revenue through affiliates
How Fiverr uses PartnerStack to create new opportunitities in the B2B space
How Fiverr uses PartnerStack to create new opportunitities in the B2B space
How Linkbux saw 300% growth in their B2B-focused affiliate partner program
How Linkbux saw 300% growth in their B2B-focused affiliate partner program
How Omnisend grew partner-attributed revenue over 200% YoY by realigning strategy - and returning to PartnerStack
How Omnisend grew partner-attributed revenue over 200% YoY by realigning strategy - and returning to PartnerStack
Revenue-Driving Partnerships in Action: Real-World Case Studies
Revenue-Driving Partnerships in Action: Real-World Case Studies
How Bolt Business scaled partner-driven revenue 30% MoM
How Bolt Business scaled partner-driven revenue 30% MoM
How Drip earns 12.5% of revenue through partners
How Drip earns 12.5% of revenue through partners
How PartnerStack helps Pipedrive manage its partner program effectively
How PartnerStack helps Pipedrive manage its partner program effectively
How PartnerStack unlocks revenue-sharing for Glide's partner program
How PartnerStack unlocks revenue-sharing for Glide's partner program
How Genesys fuels partnership growth at scale with operating efficiencies supported by PartnerStack
How Genesys fuels partnership growth at scale with operating efficiencies supported by PartnerStack
How Glide's partnerships-led revenue makes up 30% of Glide's total revenue
How Glide's partnerships-led revenue makes up 30% of Glide's total revenue
How Fiverr achieved an average 20% increase YoY in commissions paid to partners
How Fiverr achieved an average 20% increase YoY in commissions paid to partners
How Forbes Advisor saw a 12x increase in partnerships with the PartnerStack Network
How Forbes Advisor saw a 12x increase in partnerships with the PartnerStack Network
How Jungle Scout drove 30% net new annual company revenue through their affiliate program
How Jungle Scout drove 30% net new annual company revenue through their affiliate program
How Postscript drove 20% growth in partner-driven revenue in 2023
How Postscript drove 20% growth in partner-driven revenue in 2023
How WhatConverts landed 100+ customers in less than 10 months
How WhatConverts landed 100+ customers in less than 10 months
How PushOwl achieved 19.5% YoY in partner-driven revenue
How PushOwl achieved 19.5% YoY in partner-driven revenue
How Vendasta drove over $1.8M in affiliate program profits in less than 2 years with PartnerStack
How Vendasta drove over $1.8M in affiliate program profits in less than 2 years with PartnerStack
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eBooks

5

Infographics

9
Enterprise companies lead in partner-built integrations
Enterprise companies lead in partner-built integrations
Partner-driven represents highest revenue source for top performing sales reps
Partner-driven represents highest revenue source for top performing sales reps
Customers are investing in higher value software
Customers are investing in higher value software
PartnerStack vendors with multiple partner programs see a significant increase in average monthly revenue
PartnerStack vendors with multiple partner programs see a significant increase in average monthly revenue
PartnerStack Network-approved partners are far more likely to earn a commission compared to Non-Network partners
PartnerStack Network-approved partners are far more likely to earn a commission compared to Non-Network partners
The top earning categories are growing in quarterly partner commissions
The top earning categories are growing in quarterly partner commissions
Most Network partners have a median time of 2 days to joining their first partnership
Most Network partners have a median time of 2 days to joining their first partnership
Partnership teams see faster implementation times when using PartnerStack
Partnership teams see faster implementation times when using PartnerStack
Cloud 100 companies lean into partner-led GTM strategies more than the SaaS average
Cloud 100 companies lean into partner-led GTM strategies more than the SaaS average

Podcast Episodes

1

Reports

17
B2B SaaS leaders are prioritizing people - with over a third hoping to increase partnerships headcount
B2B SaaS leaders are prioritizing people - with over a third hoping to increase partnerships headcount
Multi-touch is the most common partner attribution method for senior leaders in B2B SaaS
Multi-touch is the most common partner attribution method for senior leaders in B2B SaaS
Partner-influenced revenue varies across companies, with larger companies seeing more pipeline from partnerships
Partner-influenced revenue varies across companies, with larger companies seeing more pipeline from partnerships
Partnerships lead to higher average contracts through larger initial deals, upsells and renewels
Partnerships lead to higher average contracts through larger initial deals, upsells and renewels
B2B SaaS leaders predict AI will drive partner revenue through improved partner and account targeting
B2B SaaS leaders predict AI will drive partner revenue through improved partner and account targeting
Misalignment between team is the biggest blocker to partnerships success, especially for growing SaaS companies
Misalignment between team is the biggest blocker to partnerships success, especially for growing SaaS companies
B2B SaaS companies are doubling down on partnerships as a top strategic priority in 2026
B2B SaaS companies are doubling down on partnerships as a top strategic priority in 2026
Partners play a critical role in success, especially for lead generation and referral motions
Partners play a critical role in success, especially for lead generation and referral motions
Senior leaders value partners as part of go-to-market execution
Senior leaders value partners as part of go-to-market execution
B2B SaaS companies involve partners in multiple motions across their go-to-market funnel
B2B SaaS companies involve partners in multiple motions across their go-to-market funnel
ERP software drives major growth as top category by partner commissions quarter-over-quarter
ERP software drives major growth as top category by partner commissions quarter-over-quarter
The PartnerStack Network hosts top agency partners ready to unlock co-sell opportunities
The PartnerStack Network hosts top agency partners ready to unlock co-sell opportunities
Content types by efficiency within an influencer program
Content types by efficiency within an influencer program
The intersection of influence between B2B influencers, thought leaders and partnerships leaders
The intersection of influence between B2B influencers, thought leaders and partnerships leaders
Mid-market and enterprise SaaS brands drive substantial Q4 GMV through PartnerStack
Mid-market and enterprise SaaS brands drive substantial Q4 GMV through PartnerStack
Mid-market and enterprise brands see surge in partner commissions in 2024
Mid-market and enterprise brands see surge in partner commissions in 2024
Partners have earned a record high in commissions through PartnerStack
Partners have earned a record high in commissions through PartnerStack

Toolkits

2

Videos

4

Webinars

1

PartnerStack enables companies to leverage partnerships in order to grow revenue, increase distribution, and go to market quicker and more efficiently. The fastest growing software companies in the world like Monday.com, ZoomInfo, Webflow, Notion, and deel use PartnerStack to power their reseller, marketing, and referral partner programs.

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articles
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case studies
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ebooks
9
infographics
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podcast episode
17
reports
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toolkits
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videos
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webinar