B2B SaaS leaders are prioritizing people - with over a third hoping to increase partnerships headcount
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B2B SaaS leaders are prioritizing people - with over a third hoping to increase partnerships headcount

SaaS leaders when dedicating resources to accelerate growth have a clear message: strong, talented folx in the right positions are non-negotiable. To support dedicated talent, many also stated that they would increase their investment in the right tools - like a powerful PRM to support all their partner programs.