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B2B SaaS companies are doubling down on partnerships as a top strategic priority in 2026
Report
B2B SaaS companies are doubling down on partnerships as a top strategic priority in 2026
Partners play a critical role in success, especially for lead generation and referral motions
Report
Partners play a critical role in success, especially for lead generation and referral motions
B2B SaaS leaders are prioritizing people - with over a third hoping to increase partnerships headcount
Report
B2B SaaS leaders are prioritizing people - with over a third hoping to increase partnerships headcount
Senior leaders value partners as part of go-to-market execution
Report
Senior leaders value partners as part of go-to-market execution
Partner-influenced revenue varies across companies, with larger companies seeing more pipeline from partnerships
Report
Partner-influenced revenue varies across companies, with larger companies seeing more pipeline from partnerships
Partnerships lead to higher average contracts through larger initial deals, upsells and renewels
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Partnerships lead to higher average contracts through larger initial deals, upsells and renewels
Misalignment between team is the biggest blocker to partnerships success, especially for growing SaaS companies
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Misalignment between team is the biggest blocker to partnerships success, especially for growing SaaS companies
B2B SaaS leaders predict AI will drive partner revenue through improved partner and account targeting
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B2B SaaS leaders predict AI will drive partner revenue through improved partner and account targeting
Multi-touch is the most common partner attribution method for senior leaders in B2B SaaS
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Multi-touch is the most common partner attribution method for senior leaders in B2B SaaS
B2B SaaS companies involve partners in multiple motions across their go-to-market funnel
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B2B SaaS companies involve partners in multiple motions across their go-to-market funnel
ERP software drives major growth as top category by partner commissions quarter-over-quarter
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ERP software drives major growth as top category by partner commissions quarter-over-quarter
The PartnerStack Network hosts top agency partners ready to unlock co-sell opportunities
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The PartnerStack Network hosts top agency partners ready to unlock co-sell opportunities
The intersection of influence between B2B influencers, thought leaders and partnerships leaders
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The intersection of influence between B2B influencers, thought leaders and partnerships leaders
Content types by efficiency within an influencer program
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Content types by efficiency within an influencer program
Mid-market and enterprise SaaS brands drive substantial Q4 GMV through PartnerStack
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Mid-market and enterprise SaaS brands drive substantial Q4 GMV through PartnerStack
Mid-market and enterprise brands see surge in partner commissions in 2024
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Mid-market and enterprise brands see surge in partner commissions in 2024
Partners have earned a record high in commissions through PartnerStack
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Partners have earned a record high in commissions through PartnerStack