Southeast Asia's mobile finance and retail banking vertical has been on a growth trajectory, with investors injecting fresh capital to encourage digital banking drives in the region. With a positive trend of licensing regimes allowing up to 8 additional licenses by the end of 2021, the banking and finance industry in SEA is expected to see further growth. In this article, we'll break down customer engagement for banking in Southeast Asia, by understanding the growth trends, engagement benchmark, and segmentation strategies that drive personalized experiences.