Have you ever scrolled through Facebook and saw an ad for a product you were just looking at on another website?

This is a classic example of retargeting, which should not be confused with remarketing. While retargeting re-engages people who already visited their social profiles or websites, remarketing focuses on re-engaging past customers – often with email.

While these two marketing strategies have similar goals (to get you to click-through and buy), they're very different techniques and tactics.

Your digital marketing strategy should include both retargeting and remarketing to effectively segment, and engage potential and existing customers and lead them through your sales funnel.

So let's jump into exactly what these strategies are and how you should incorporate them into your overall marketing strategy and increase conversions.