Imagine a store with full size fuchsia monster trucks and unicorn tear vending machines.
Unicorn tears not your thing?

How about receiving a cupcake from Google, handing that cupcake over to Zappos, and getting a luxury watch in return.

Or maybe something more intruiging to you includes stepping into a real-life coffee shop for your favorite tv show's Netflix reboot

These are forms of experiential marketing, and real-life examples we will explore in this article.

Also known as engagement marketing or interactive marketing, experiential marketing is a strategy in which brands give their customers and target market unique experiences. It involves a tangible, hands-on element. These campaigns step outside the conventions found in your average marketing campaign.

In this article, we'll look at:

1. What is experiential marketing
2. The benefits of experiential marketing
3. Four types of experiential marketing (with six examples)
4. Seven best practice guidelines (with nine examples)

Throughout these points you'll find 13 examples of experiential marketing campaigns that worked, providing you a springboard to get your creative juices flowing.