Identifying and reaching your target audience is the cornerstone of a successful digital marketing campaign. Before you can effectively promote your products or services, it's essential to have a deep understanding of who you're marketing to. Becoming familiar with your target audience should be your top priority, as the success of your agency quite literally depends on your ability to market to their wants and needs in a way that will encourage them to convert.

In order to achieve this, you'll first need to dive deep into your offerings to determine what problems you are solving and what your most marketable aspects are. Then, identify who experiences those problems and is therefore in need of your services. Finally, be flexible and understand that your target audience may change over time. Let's take a closer look!