With 18.5 million customers worldwide, GoDaddy is the place people come to name their idea, build a professional website, attract customers and manage their work. GoDaddy empowers everyday entrepreneurs around the world by providing all of the help and tools to succeed online.

In 2017, GoDaddy launched GoCentral to help customers easily design and launch professional websites. With such a massive scale, GoDaddy had no lack of data to experiment with feature releases and determine optimal product layouts. GoDaddy wanted to deploy an analytics strategy that gave them the speed and flexibility they needed to answer questions about GoCentral's performance on the fly.

Nissim Lehyani, Senior Director of Product Management at GoDaddy, knew whatever analytics solution the team chose wouldn't be successful unless it had strong adoption. Nissim had his team test various options and saw that Mixpanel was the clear preference. Mixpanel's ability to run detailed queries across millions of data points in a fraction of a second set it apart because it meant that, even as GoCentral's user base grew, the team could still get answers to their questions right away. Having seen success optimizing its website and features with Mixpanel, GoDaddy is looking forward to implementing Mixpanel across its mobile apps. With teams informed by data, Mixpanel will continue to guide them as they look to build out more features to delight and inspire their customers.