Too many companies manage their data in silos. Marketing data stays with the marketing team, product data is confined to product teams, and leadership is focused on revenue and growth metrics. When this happens, no one gets the complete picture, and everyone misses out on valuable insights.

Business analytics are tools and processes that allow companies to track and measure events across product data, marketing data, and revenue data, pulling everything into a single place. With the right systems, everyone from the C-suite down can combine data from different sources and see how actions across teams impact each other.

Modern companies need business analytics tools to find advantages and lean into efficiencies. Without them, they're flying blind.