Someone, somewhere, says the words, "thought leadership," and looks in your direction.

As the content lead, the implication is that you––or if you're lucky, your team––will create a "thought leadership" piece of content on whatever the topic is at hand.

A knot immediately begins to grow in your stomach.

"Thought leadership" could mean anything. It's one of those B2B phrases people use to sound smart or offer direction, but that has no real definition.