Customer acquisition is vital for business success. Without new customers, you're limiting business capability and growth. So, it should form a central part of your marketing strategies. Companies use models, like marketing funnels, to form strategies and develop methods to engage with customers during the buying process. Similarly, you can use a customer acquisition funnel to understand the customer journey and tie your marketing, sales, and customer service teams to increase acquisition.

Here we'll go through the customer acquisition funnel and tips you can use to get more customers and improve your overall customer acquisition process.