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Sander Buitelaar
Posted Jun 6, 2023
•
6 min read
Jumping through hoops: How I pivoted into product marketing from demand generation
Breaking into product marketing is challenging. Yet, people somehow do it all the time. I've seen product marketers with backgrounds ranging from sales, and customer success, to engineering. You don't study product marketing in school and then get a job as a product marketer.
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