Alameda Decreases Cost-per-Cart by Automating Video Creatives
Associated with
Andrés Báez Sedeño Andrés Báez Sedeño
4 min read
Alameda Decreases Cost-per-Cart by Automating Video Creatives

The Mexican e-commerce Alameda was losing the fight against creative fatigue and wanted to find a solution that would allow them to create videos at scale. They automated their video production with Smartly.io's Video Templates and saw a 50% decrease in Cost of Carts and a 100% increase in CTR.