![How to Use Keywords to Combine the Power of SEO and Google Ads [Case Study]](https://main-app-production-public.s3.amazonaws.com/kxn5uvbzb860vei50c4n3kexs8id)
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Adriana Stein
13 min read
How to Use Keywords to Combine the Power of SEO and Google Ads [Case Study]
Both SEO and PPC are used for a common goal - search engine marketing - and neither would survive without targeted keywords. Since both strategies have user intent and search demand in mind, you can use them to achieve both short-term and long-term business goals. When approached correctly, using...
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