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Join us as we sit with BuyerAssist to discuss specific strategies for constructing a sales strategy that appeals to the modern buyer and what tech to use to implement the plan across your org.

In this session, we'll be diving into the following topics:

What are the characteristics of a modern buyer and how do you appeal to them?

What challenges does the modern buyer face in today's B2B buying space?

How Mutual Success Plans help sales orgs align with the modern buyer preferences