Associated with
Hope Lowdermilk
Posted Aug 3, 2022
•
4 min read
Programmatic Advertising 101: What is Advertising Automation?
Isn't it strange that, in the age of Alexa and robot waiters, the majority of advertisers have to wrangle nine separate platforms to manage a typical ad campaign? Enter the missing link: Advertising automation. What is it, what benefits does it offer, and what does it look like in practice? Read on to find out.
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