Posted Jun 10, 2019
•
9 min read
Customer Lifecycle Marketing Campaigns: An In-depth Guide for 2021 and Beyond
Have you always imagined having a strategy that can help you win new customers and bring existing ones back? Well, customer lifecycle marketing is one such surefire strategy.
Customer lifecycle marketing is a coordinated marketing effort that touches every phase of the customer's journey. The aim of this strategy is to help you win new customers while retaining existing ones. It involves 4 phases:
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